The Mug That Started It All (And Why I Almost Didn't Make It)

Here is a thing I never planned to do: start a product shop.

I had enough going on. Four apps in development, a toddler, a blog I just launched. The last thing I needed was another project. And then one random afternoon I was designing something in Canva — just for fun, just for myself — and I made a mug that said "Building in Real Time."

I stared at it for a second and thought: I would genuinely buy this.

And then I thought: I bet other people building things in real time would buy this too.

"Goods & Goodies wasn't a business plan. It was a mug that felt too true not to make real."

Why I almost didn't do it

Imposter syndrome is real, y'all. I kept thinking — who am I to have a shop? I'm not a designer. I don't have a warehouse. I don't know anything about products.

And then I remembered: I don't have to. That's what print-on-demand is for. I design it, someone orders it, it gets made fresh and shipped straight to them. No inventory in my living room. No risk. Just creativity and intention.

So I made the mug. And then I made a few more. And now we have a whole shop.

What's in the shop right now

Mugs ($22): Building in Real Time, Higher Me Morning Mug, I'm Just Talking Mug — all designed for the mom who is also building something and needs her coffee cup to know it.

Journals & Planners ($24–$28): The Founder's Daily Planner, The Manifestation Journal — because your thoughts deserve a beautiful place to live.

More dropping soon. I'll always announce new products here first — subscribe to the newsletter so you're first in line.

And if you buy something? Send me a photo. I mean it. There is genuinely nothing I love more than seeing a Goods & Goodies product in the wild. 🛍️💛

🛍️ Shop Goods & Goodies →